Upper Eastern Regional Architecture

The Standard of Unbiased Truth in Upper Eastern Kenya

Murume Media Group was established to provide an independent, uncompromised journalistic voice for over 2.5 million residents in Meru County, Tharaka Nithi, and the global diaspora.

Why Murume Media Was Founded

For years, regional broadcasting in Upper Eastern Kenya has been dominated by partisan media outlets serving the personal interests of political candidates rather than the public interest.

Murume TV and Murume FM broke this status quo by instituting a converged, independent newsroom governed by professional media standards. We combine rigorous political scrutiny with grassroots economic advocacy for farmers and cooperative members.

Zero Political AffiliationVerified Agribusiness Data24/7 Redundant Playout

Murume TV • Inya Na Riitho rĩa Mũmĩrũ

“Power and Sight of the Meru”

Broadcasting in full 1080p high definition across Free-to-Air DTT channels. Visual storytelling highlighting cultural heritage, legislative debates, and county development projects.

Murume FM • Inya Na Mũgaambo Jwa Mũmĩrũ

“Power and Voice of the Meru”

Upper Eastern Kenya’s premier vernacular frequency. Reaching across Nyambene hills, Mount Kenya slopes, and Tharaka Nithi with live trade rates, policy talk, and cultural music.

Our Constitutional Editorial Pillars

The values that guide every broadcast bulletin, debate, and documentary.

Editorial Neutrality

Unlike politically owned regional channels (e.g. Baite TV or Meru TV), Murume Media maintains strict constitutional neutrality. We do not accept political party financing.

Agrarian Elevation

Meru County's wealth is rooted in miraa, tea, coffee, macadamia, and horticulture. We provide accurate market rate intelligence to safeguard farmers from cartel exploitation.

Converged Playout Matrix

Our central Meru studios pair high-definition vMix digital video with low-latency Icecast audio feeds, broadcasting 24/7 across Free-to-Air DTT and Murume FM.

Vernacular Pride & Culture

We preserve the Ameru language, proverbs, and historical heritage while championing youth-driven technological and entrepreneurial breakthroughs.

Interactive Geographic Broadcast Matrix

Converged Regional Bureaus Network

Real geographic coverage map of Upper Eastern Kenya. Click any of the 3 regional bureaus to view dedicated fiber uplinks, studio telemetry, and live newsroom contacts.

10 Gbps Fiber LinkDigital Microwave STL
Active Regional Hub

Meru Central Headquarters

Meru Town, Meru County5th Floor Master Studio Suite

The command heart of Murume Media Group in Meru Town. Hosts our dual converged radio-television newsroom, broadcast-grade acoustically isolated radio suites, and primary satellite/DTT digital multiplexer links.

Coverage Zone:Meru Municipality, Imenti North, Imenti South, Buuri
Fiber Uplink:Online (10 Gbps Converged)
Field Dispatch:4 Live ENG Crews, 2 Production Control Rooms (vMix 4K Matrix)
Primary Mission:Master Automation, Central Playout & Television Continuity

Partner With Upper Eastern Kenya’s Most Trusted Voice

Whether booking commercial ad spots, sponsoring live agribusiness forums, or submitting investigative news tips, our commercial desk is ready.